FEBRUARY 27-28, 2017 | ATLANTA, GA



Creating Personalized Fan Experiences through a Data-Driven Understanding of Fan Analytics and the Implementation of Innovative Technologies while Emphasizing the Importance of Content across all Communication Channels

Sports teams recognize the value and importance of fan engagement, and in recent years, more time and resources have been dedicated to deepening the relationship between sports entities and their fans. The next generation of fan engagement capitalizes on translating that communication into revenue and action, whether it is real life interaction or ticket purchases. In order to do so, teams must invest in creating personalized fan experiences through marketing automation, data-driven strategies and predictive analytics, allowing digital, marketing and communication executives to better understand each loyal fan.

Additionally, innovative digital tools such as virtual reality, beacon technology and mobile applications continue to be at the forefront of advancing fan engagement and experiences, both at home and inside stadiums at sporting events. With a plethora of social media platforms, digital technologies and opportunities for fan activations, organizations must develop a strategic marketing plan that maximizes resources and focuses on a team’s strengths rather than overextending itself for the sake of joining the novelty bandwagon.

While social media and digital marketing certainly play a crucial role in fan engagement, sports teams recognize that fan engagement involves every touch point between a fan and its team – from the moment they step foot in the stadium through the in-game experience, from the time a ticket is sold to the maneuvering of the parking lot and from in-season to off-season content delivery.










Throughout the sports industry, front-office digital, marketing and communications teams are facing a wide variety of challenges and are looking for channels to implement unique and customized fan engagement strategies. With sessions developed specifically to address the most pressing issues and opportunities available, professional sports teams, college athletics and many more organizations will find this event of great value. Job titles of attending participants will include Senior Vice Presidents, Vice Presidents, Directors and Managers of:

  • Digital
  • Marketing
  • Communications
  • Fan Experience
  • Public Relations
  • External Branding
  • Social Media
  • Media Relations
  • Partnership Marketing


  • Utilization of Marketing Automation and Fan Analytics to Understand a Fan Base
  • Virtual Reality: Realizing the Benefits for Fan Engagement through Innovative Technologies
  • Content is King: Emphasizing the Importance of Content across all Communication Channels
  • Gleaning Insights from a Brand Perspective on Sports Marketing & Fan Engagement
  • Implementing Authentic Sponsorship Activations for Fan Engagement
  • Case Studies: Catering to Different Fan Demographics for Personalized Engagement
  • Case Studies: Enhancing the Fan Experience at Sporting Events
  • Case Study: Targeting Millennial Fans through Subscription Ticketing
  • A Review of Emerging Social Media Platforms and Successful Engagement Strategies
  • Getting Buy-In from Senior Executives for Digital & Social Fan Engagement Initiatives
  • Developing and Distributing Engaging Video Content
  • Facebook: Understanding the Changing Algorithms and Ensuring Continued Engagement
  • Contextual Website Design: Creating a Website Experience for Personalized Fan Engagement
  • Capitalizing on the Prevalence of Live Video and its Impact on Fan Engagement
  • Mobile Applications: Improving the Fan Experience through the Second Screen


Organizations engaging with digital, marketing and communications executives from sports teams will find this event of great value in making crucial industry connections and developing business opportunities. Leading providers of technologies, services and solutions will find this cutting-edge program of tremendous interest.

  • Advertising Analytics
  • Beacon Technology
  • Brand Strategy
  • Business Management Software
  • Contextual Website Design
  • CRM Strategy
  • Data-Driven Strategy
  • Data Warehousing
  • Digital Marketing Strategy
  • Digital Retail Experience
  • Experience Design
  • Experiential Marketing
  • Fan Activation & Engagement
  • Jumbotron Activations
  • Live Video Solutions
  • Location-Based Intelligence
  • Marketing Automation Software
  • Marketing & Revenue Enhancement
  • Mobile Applications/Technology
  • Monetization Solutions
  • Multimedia Rights Holders
  • Personalized Campaigns
  • Predictive Analytics
  • Proximity Marketing Platform
  • SaaS Software
  • Signage
  • Social Media Analytics/Marketing
  • Sports Investment Optimization
  • Sports Marketing Agency
  • Stadium Branding
  • Strategic Consulting, Research & Planning
  • Ticketing Marketing
  • Video Analytics
  • Virtual Reality
  • Visualization Tools

Assistant Director of Digital Strategy

Orlando Magic

“With the rapid changes in digital technology, the opportunities for fan engagement are continually evolving. This event is a great opportunity to bring together industry leaders to share and learn from each other’s experiences and stay on the forefront of the ever evolving sports industry.”

Sports Partnerships – Teams and Athletes


“I appreciated the opportunity, and thought the conference was both valuable and well-organized. ”

Assistant Athletic Director, Communications

Kansas State Athletics

“An event such as this allows professionals from many different arenas to gather and share best practices and ideas with one another all with the same goal in mind: how we can better serve our fans.”

Digital Director, Michigan Athletics

University of Michigan

“Had a great time and it was great to be part of the discussions that took place.  Great job organizing the event and thanks for all that you do!”



Sports teams on the professional and collegiate level recognize the value in engaging their fan base. With competition for the entertainment dollar as fierce as ever, sports marketing strategists are seeking new ways to connect with fans. Q1 Productions Manager Nathalie Davis talks about her role leading a national conference looking at social media and other fan marketing strategies.
For the full interview visit: www.stadiumsusa.com/radioshow