4TH ANNUAL SPORTS FAN ENGAGEMENT CONFERENCE

FEBRUARY 27-28, 2017 | DOUBLETREE BY HILTON ATLANTA – DOWNTOWN | ATLANTA, GA Download AgendaRegister Today

Creating Personalized Fan Experiences through a Data-Driven Understanding of Fan Analytics and the Implementation of Innovative Technologies while Emphasizing the Importance of Content across all Communication Channels

Sports teams recognize the value and importance of fan engagement, and in recent years, more time and resources have been dedicated to deepening the relationship between sports entities and their fans. The next generation of fan engagement becomes translating that communication into revenue and action, whether it is real life interaction or ticket purchases. In order to do so, teams must invest in creating personalized fan experiences through marketing automation, data-driven strategies and predictive analytics, allowing digital, marketing and communication executives to better understand each loyal fan. Additionally, innovative digital tools such as virtual reality, beacon technology and mobile applications continue to be at the forefront of advancing fan engagement and experiences, both at home and inside stadiums at sporting events.
EARLY BIRD REGISTRATION
Registration is Open for the The 2017 Sports Fan Engagement Forum! Sign up by the Thanksgiving Holiday for only $495!
DISTINGUISHED SPEAKERS INCLUDE

Brad Meriwether Director, Consumer Marketing ATLANTA BRAVES

Jeremy Darlow Director, Brand Marketing – Football & Baseball ADIDAS

Tracy Marek Senior Vice President, Marketing, Chief Marketing Officer CLEVELAND CAVALIERS

Jonathan Gantt Director, New & Creative Media CLEMSON UNIVERSITY

WHO WILL ATTEND

Throughout the sports industry, front-office digital, marketing and communications teams are facing a wide variety of challenges and are looking for channels to implement unique and customized fan engagement strategies. With sessions developed specifically to address the most pressing issues and opportunities available, professional sports teams, college athletics and many more organizations will find this event of great value. Job titles of attending participants will include Senior Vice Presidents, Vice Presidents, Directors and Managers of:

  • Digital
  • Marketing
  • Communications
  • Fan Experience
  • Public Relations
  • External Branding
  • Social Media
  • Media Relations
  • Partnership Marketing

BECOME A CONFERENCE AMBASSADOR

Q1 Productions will assign each of its Conference Ambassadors a unique discount code that can be used to register for the conference.  For every 5 registrants that use your 10% off discount code,you will receive 1 complimentary pass for the conference! Complimentary passes can be used for yourself or others within your  organization. A maximum of 3 complimentary passes can be earned.

TOPICS TO BE ADDRESSED
  • Engaging Fans Throughout a Winning Season
  • A New Ballpark, an Opportunity to Rethink Fan Engagement
  • Fan Engagement in the World Of Soccer – The #1 Fan Experience
  • Unique Opportunities to Engage Fans During Home Games
  • Experiential Marketing Case Study: The 2017 Houston Super Bowl
  • Customer Journey Mapping: Automating a Marketing Process to Better Understand your Fans
  • Marketing Automation to Drive Ticket Sales
  • Grassroots Community Interaction to Increase Fan Engagement & Brand Awareness
  • Incorporating Sponsored Content & Experiences in an Authentic Manner
  • #93kday: University Of Georgia’s Social Media Campaign for a College Football Spring Game
  • Contextual Website Design: Personalizing the Online Experience
  • Tailoring Content & Experiences for Various Segments Within a Fan Base
  • Content Is King: Focusing On the Quality Of Digital Content Strategies
  • Developing Consumable & Shareable Digital Content
  • Creating Social Media Content that Fans Crave
  • Twitter Case Study: Sports Media Partnerships in Action
  • Behind The Big Idea: Executing a Large-Scale Content Production for Fan Engagement
  • Creating a Unique Fan Experience Through Virtual Reality
  • Leveraging Mobile Applications to Advance the Fan Experience
SPONSORSHIP OPPORTUNITIES
Organizations engaging with digital, marketing and communications executives from sports teams will find this event of great value in making crucial industry connections and developing business opportunities. Leading providers of technologies, services and solutions will find this cutting-edge program of tremendous interest.
  • Advertising Analytics
  • Beacon Technology
  • Brand Strategy
  • Business Management Software
  • Contextual Website Design
  • CRM Strategy
  • Data-Driven Strategy
  • Data Warehousing
  • Digital Marketing Strategy
  • Digital Retail Experience
  • Experience Design
  • Experiential Marketing
  • Fan Activation & Engagement
  • Jumbotron Activations
  • Live Video Solutions
  • Location-Based Intelligence
  • Marketing Automation Software
  • Marketing & Revenue Enhancement
  • Mobile Applications/Technology
  • Monetization Solutions
  • Multimedia Rights Holders
  • Personalized Campaigns
  • Predictive Analytics
  • Proximity Marketing Platform
  • SaaS Software
  • Signage
  • Social Media Analytics/Marketing
  • Sports Investment Optimization
  • Sports Marketing Agency
  • Stadium Branding
  • Strategic Consulting, Research & Planning
  • Ticketing Marketing
  • Video Analytics
  • Virtual Reality
  • Visualization Tools

Assistant Director of Digital Strategy

Orlando Magic

“With the rapid changes in digital technology, the opportunities for fan engagement are continually evolving. This event is a great opportunity to bring together industry leaders to share and learn from each other’s experiences and stay on the forefront of the ever evolving sports industry.”

Sports Partnerships – Teams and Athletes

Facebook

“I appreciated the opportunity, and thought the conference was both valuable and well-organized. ”

Assistant Athletic Director, Communications

Kansas State Athletics

“An event such as this allows professionals from many different arenas to gather and share best practices and ideas with one another all with the same goal in mind: how we can better serve our fans.”

Digital Director, Michigan Athletics

University of Michigan

“Had a great time and it was great to be part of the discussions that took place.  Great job organizing the event and thanks for all that you do!”

SPORTS FAN ENGAGEMENT IN THE NEWS

INTERVIEW WITH STADIUM USA

Sports teams on the professional and collegiate level recognize the value in engaging their fan base. With competition for the entertainment dollar as fierce as ever, sports marketing strategists are seeking new ways to connect with fans. Q1 Productions Manager Nathalie Davis talks about her role leading a national conference looking at social media and other fan marketing strategies.
For the full interview visit: www.stadiumsusa.com/radioshow

SPORTS FAN ENGAGEMENT ON YOUTUBE