3rd Annual Sports Fan Engagement Conference

February 29th - March 1st, 2016 | Charlotte, NC | Follow Us #Q1SFE

REGISTER TODAYDOWNLOAD AGENDA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In its third year, the Sports Fan Engagement Conference will continue to provide attendees with an insightful and valuable experience through presentations delivered by digital, marketing and communications executives from all across the industry – pro sports, college athletics, minor leagues, innovative vendors and more.

This one-of-a-kind opportunity to share best practices in an interactive and content-rich setting offers front-office teams takeaways that can be immediately implemented upon return.

TOPICS TO INCLUDE

MARKETING TOPICS

  • KEYNOTE: EMPOWERING AN ORGANIZATION TO EXECUTE VALUABLE FAN ENGAGEMENT
  • CONVERGENCE OF BROADCAST, DIGITAL AND MARKETING FOR OPTIMAL FAN ENGAGEMENT
  • CASE STUDY: A STORY-TELLING MARKETING CAMPAIGN TO DRIVE REVENUE AND FAN ENGAGEMENT
  • DEMONSTRATING VALUE OF FAN ENGAGEMENT INITIATIVES TO SECURE ADDITIONAL RESOURCES AND BUDGET
  • INSIDE ACCESS: PLAYER AND FRONT OFFICE INVOLVEMENT TO AUGMENT FAN ENGAGEMENT
  • FAN COUNCILS: LISTENING TO FAN FEEDBACK AND UNCOVERING AREAS FOR IMPROVED FAN ENGAGEMENT
  • EMBRACING THE DIVERSITY WITHIN A FAN BASE THROUGH TARGETED MESSAGING AND ACTIVATIONS
  • OPPORTUNITIES FOR GROWTH: TARGETING A SPECIFIC SEGMENT OF A FAN BASE
  • MARKETING TACTICS TO BRIDGE THE GAP BETWEEN LOCAL AND INTERNATIONAL FANS
  • CREATING PERSONALIZED MOMENTS & EXPERIENCES FOR FANS
  • STREAMLINING THE OVERALL FAN EXPERIENCE: FROM TICKET PURCHASE TO IN-GAME LOGISTICS
  • LEVERAGING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE FOR FAN INSIGHTS
  • COMPETING IN A REGIONAL MARKET: RETAINING FIRST-TIME FANS AND BUILDING LOYAL FOLLOWERS
  • CASE STUDY: INCORPORATING FANS THROUGHOUT THE RE-BRANDING OF A SPORTS TEAM

DIGITAL TOPICS

  • DEVELOPING A CONTENT STRATEGY THAT RESONATES WITH FANS YEAR-ROUND
  • BRAND MESSAGING VS A CALL TO ACTION: REVAMPING CONTENT CATERED TO FAN INTERESTS
  • CASE STUDY: INNOVATIVE MOBILE APPLICATIONS AND GAME-DAY TECHNOLOGIES TO ENHANCE FAN ENGAGEMENT
  • SOCIAL MEDIA STRATEGY: STAYING ABREAST OF CHANGING PLATFORMS
  • ROUND-TABLE DISCUSSION: MAXIMIZING FAN ENGAGEMENT THROUGH VARIOUS SOCIAL MEDIA PLATFORMS
  • NO MORE PLAY-BY-PLAYS: DELIVERING VALUE TO FANS DURING LIVE GAME UPDATES
  • BEST PRACTICES FOR NATIVE VIDEO CONTENT
  • ENGAGING FANS THROUGH LIVE STREAMING APPLICATIONS
  • PAY-TO-PLAY IN SOCIAL: POST BOOSTING FOR TARGETED MESSAGING
  • OPPORTUNITIES FOR FANS TO ENGAGE WITH A BRAND THROUGH PERSONAL MESSAGING
  • VIRTUAL REALITY: A FRONT ROW SEAT FOR FAN ENGAGEMENT
  • OPERATING SOCIAL MEDIA AS A CUSTOMER SERVICE CHANNEL
  • INSIGHTS FROM THE ENGLISH PREMIER LEAGUE FOR DIGITAL FAN ENGAGEMENT
  • AUTHENTICITY IN INCORPORATING SPONSORS INTO DIGITAL CONTENT
  • MEASURING ENGAGEMENT ON SOCIAL MEDIA: QUANTIFYING THE EFFECTIVENESS
  • TRANSLATING DIGITAL ENGAGEMENT INTO REVENUE AND REAL-LIFE INTERACTION

SPORTS FAN ENGAGEMENT IN THE NEWS

INTERVIEW WITH STADIUM USA

Sports teams on the professional and collegiate level recognize the value in engaging their fan base. With competition for the entertainment dollar as fierce as ever, sports marketing strategists are seeking new ways to connect with fans. Q1 Productions Manager Nathalie Davis talks about her role leading a national conference looking at social media and other fan marketing strategies.
For the full interview visit: www.stadiumsusa.com/radioshow

SPORTS FAN ENGAGEMENT ON YOUTUBE